Visit Purdue Agriculture

A paid Instagram and Facebook campaign targeting prospective students (Instagram) and parents of prospective students (Facebook) with the goal of increasing campus visits, which drives yield after acceptance into the college. I collaborated with campus stakeholders to develop strategy, campaign goals, messaging and KPIs. I developed concepts, shot and edited the campaign videos and managed the campaign budget.

I worked closely with the web team to revamp the 'Visit Us' page to convert social traffic into visit registrations. I researched and identified platforms, target demographics and keywords for boosted content. I monitored performance, adjusted strategy in real time and collected and analyzed metrics. I presented results and recommendations to stakeholders to inform future recruitment efforts.

The Visit Us campaign contributed to the highest number of campus visits recorded in 2025 and a 25% increase in Custom Visits. The boosted posts achieved a total reach of 1.25+ million and 9,000+ total link clicks.