Visit Purdue Agriculture

A paid Instagram campaign targeting prospective students with the goal of increasing campus visits, which drives yield after acceptance into the college. I collaborated with campus stakeholders to develop strategy, campaign goals, messaging and KPIs. I developed concepts, shot and edited the campaign videos and advised and managed budget.

I worked closely with the web team to revitalize the “Visit Us” webpage to drive social media traffic to conversion. I researched and identified platforms, target demographics and keywords for boosted content. I monitored performance, adjusted strategy in real time and collected and analyzed metrics. I presented results and recommendations to stakeholders to inform future recruitment efforts.

The Visit Us campaign contributed to the highest number of campus visits recorded in 2025 and a 25% increase of custom visits from Spring 2024. The boosted posts achieved a total reach of 1.25+ million and 9,000+ total link clicks.